讲座人：Morris A. Cohen 教授
时 间：2012年12月21日（周五）18：30
地 点：古北路620号3号楼115室
讲座人简介：
美国宾夕法尼亚大学沃顿商学院Fishman-Davidson服务与运营管理研究中心联合主席，运营与信息管理系终身讲席教授。
讲座内容概要：
This talk will consider the current competitive situation facing both domestic Chinese manufacturing companies and foreign companies operating in China. Our focus will be on shifting sourcing strategies that are leading many firms to re-consider where and how they manufacture their products. We begin with consideration of some recent examples of manufacturing companies who have announced changes to sourcing strategy. We will discuss motivation, tradeoffs,risks and implementation challenges associated with such sourcing decisions. We will adopt a full product life cycle perspective that includes issues concerning value creation through product design,manufacturing, order fulfillment logistics, and after sales customer service support. The talk will also consider factors such as the impact of the movement to a greater service emphasis by manufacturing companies as well as current technology developments and changes in government policies.
