*（负责哈根达斯店铺的业绩提升、品牌推广、新产品活动等，要求5年左右FMCG市场部经验，年薪30-40万）
职位名称： Assistant Marketing Manager 工作地点：Shanghai
Job Title: (Shop Marketing / Brand Building) Location:
所属部门： HD SBU 职务分类：HD Marketing
Department: Job Category:
所属单位： HD SBU 所属职级：
Unit: Grade:
职位关系: Reporting Matrix
直接主管: Marketing Manager (Shop Marketing and Brand Building)
Report to:
直接下属: Marketing Executive
Subordinate:
内部关系: Internal Relationship
平行关系:
Peer:
· Assistant Marketing Manager – Shop Support & CRM
· Marketing Executive – New Product Platforms
经常汇报关系:
Functional Report:
· Shop General Manager
经常协调关系:
Coordination:
· Shop Team (Operation, R&D, Development, Demand Planner)
· Consumer Insight
· PR / Media Department
· Hong Kong HD SBU
· Taiwan HD Marketing
· Asia Regional Marketing
· Global SBU
外部关系: External relationship
行政关系:
Official:
业务关系:
Supplier: Media Agency, Brand Agency, etc.
岗位概要: Key Performance Area
Key Performance Matrix
· Shop Performance (Organic Growth, New Shop Performance, Shop Margin)
· Shop New Product / Product Line Performance
· Brand Health
基本工作职能: Key Job Responsibility
· Develop Strategy
o Develop annual growth strategies against sales / profit target
o Develop shop growth model (shop model mix, product mix, innovation, expansion plan)
· Drive for Shop Business Results
o Support Shop team to achieve annual targets (both sales and margin) through seasonal campaigns, new product launches and shop support programs.
· Build Shop Innovation Pipeline
· Build the HD Brand
教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
· Education: Bachelor Degree + (MBA a plus)
· Working Experience: Around 5 years in Multinational Company in FMCG / Restaurant Industry
· Capabilities:
o Restaurant Marketing Experience (e.g. Pizza Hut, Starbucks)
o Brand Management in FMCG Category in multinational brand-driven companies.
o People Management
o Project Management – lead cross functional team
o Fluent in English communication
· Others:
o Strong leadership and people skills
o Strong strategic thinking and business acumen
o Strong execution and down-to-the-earth mentality
o Result-oriented and action-driven
o Strong ability to manage change and ambiguity
工作条件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作条件，不存在特殊工作要求(如高空、倒班等)。
申请方式: How to Apply
Send your resume to shanghai.hr@genmills.com
About the Company
Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks.
Located in Minneapolis, Minn., USA, we are among the world's largest food companies.
Today, General Mills will provide:
60 million servings of ready-to-eat cereal
27 million servings of Yoplait dairy products
14 million Nature Valley bars
5 million Pillsbury cookies
2 million Wanchai Ferry dumplings
2 million pounds of Green Giant vegetables
1 million servings of Häagen-Dazs ice cream
Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States.
Our mission is Nourishing Lives, and through the General Mills Foundation we have awarded more than a half billion dollars to nonprofit organizations in our communities since 1954.
职位名称： Assistant Marketing Manager 工作地点：Shanghai
Job Title: (Shop Marketing / Brand Building) Location:
所属部门： HD SBU 职务分类：HD Marketing
Department: Job Category:
所属单位： HD SBU 所属职级：
Unit: Grade:
职位关系: Reporting Matrix
直接主管: Marketing Manager (Shop Marketing and Brand Building)
Report to:
直接下属: Marketing Executive
Subordinate:
内部关系: Internal Relationship
平行关系:
Peer:
· Assistant Marketing Manager – Shop Support & CRM
· Marketing Executive – New Product Platforms
经常汇报关系:
Functional Report:
· Shop General Manager
经常协调关系:
Coordination:
· Shop Team (Operation, R&D, Development, Demand Planner)
· Consumer Insight
· PR / Media Department
· Hong Kong HD SBU
· Taiwan HD Marketing
· Asia Regional Marketing
· Global SBU
外部关系: External relationship
行政关系:
Official:
业务关系:
Supplier: Media Agency, Brand Agency, etc.
岗位概要: Key Performance Area
Key Performance Matrix
· Shop Performance (Organic Growth, New Shop Performance, Shop Margin)
· Shop New Product / Product Line Performance
· Brand Health
基本工作职能: Key Job Responsibility
· Develop Strategy
o Develop annual growth strategies against sales / profit target
o Develop shop growth model (shop model mix, product mix, innovation, expansion plan)
· Drive for Shop Business Results
o Support Shop team to achieve annual targets (both sales and margin) through seasonal campaigns, new product launches and shop support programs.
· Build Shop Innovation Pipeline
· Build the HD Brand
教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
· Education: Bachelor Degree + (MBA a plus)
· Working Experience: Around 5 years in Multinational Company in FMCG / Restaurant Industry
· Capabilities:
o Restaurant Marketing Experience (e.g. Pizza Hut, Starbucks)
o Brand Management in FMCG Category in multinational brand-driven companies.
o People Management
o Project Management – lead cross functional team
o Fluent in English communication
· Others:
o Strong leadership and people skills
o Strong strategic thinking and business acumen
o Strong execution and down-to-the-earth mentality
o Result-oriented and action-driven
o Strong ability to manage change and ambiguity
工作条件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作条件，不存在特殊工作要求(如高空、倒班等)。
申请方式: How to Apply
Send your resume to shanghai.hr@genmills.com
About the Company
Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks.
Located in Minneapolis, Minn., USA, we are among the world's largest food companies.
Today, General Mills will provide:
60 million servings of ready-to-eat cereal
27 million servings of Yoplait dairy products
14 million Nature Valley bars
5 million Pillsbury cookies
2 million Wanchai Ferry dumplings
2 million pounds of Green Giant vegetables
1 million servings of Häagen-Dazs ice cream
Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States.
Our mission is Nourishing Lives, and through the General Mills Foundation we have awarded more than a half billion dollars to nonprofit organizations in our communities since 1954.
