综合商务英语
综合商务英语
5000+ 人选课
更新日期:2024/12/12
开课时间2024/09/19 - 2025/01/10
课程周期17 周
开课状态开课中
每周学时-
课程简介

The course focuses on developing your English language knowledge and skills with particular emphasis on business knowledge and contexts. It covers a wide range of business topics, including: brands, business travel, change, organization, advertising, investment, culture, human resources, international market, business ethics, leadership, competition. It provides you with a synergetic learning experience in enhancing the cross-cultural business communication skills.

课程大纲

Unit 1 Brands

1.1 Introduction

1.2 Language Study

1.3 Business Brief

1.4 Skills

1.5 Discussion

Unit 1 quiz

Unit 2 Travel

2.1 Introduction

2.2 Language Study

2.3 Business Brief

2.4 Skills

2.5 Discussion

Unit 2 quiz

Case Study

Unit 3 Change

3.1 Introduction

3.2 Language Study

3.3 Business Breif

3.4 Skills

3.5 Discussion

Unit 3 quiz

Unit 4 Organization

4.1 Introduction

4.2 Language Study

4.3 Business Brief

4.4 Skills

4.5 Discussion

Unit 4 quiz

Unit 5 Advertising

5.1 Introduction

5.2 Language Study

5.3 Business Brief

5.4 skills

5.5 Discussion

Case Study

Unit 5 quiz

Unit 6 Money

6.1 Introduction

6.2 Language Study

6.3 Business Brief

6.4 Skills

6.5 Discussion

Unit 6 quiz

Unit 7 Cultures

7.1 Introduction

7.2 Language Study

7.3 Business Brief

7.4 Skills

7.5 Discussion

Unit 7 quiz

Unit 8 Human Resources

8.1 Introduction

8.2 Language Study

8.3 Business Brief

8.4 Skills

8.5 Discussion

Unit 8 quiz

Unit 9 International Market

9.1 Introduction

9.2 Language Study

9.3 Business Brief

9.4 Skills

9.5 Discussion

Unit 9 quiz

Case Study

Unit 10 Ethics

10.1 Introduction

10.2 Language Study

10.3 Business Brief

10.4 Skills

10.5 Discussion

Unit 10 quiz

Unit 11 Leadership

11.1 Introduction

11.2 Language Study

11.3 Business Brief

11.4 Skills

11.5 Discussion

Unit 11 quiz

Unit 12 Competition

12.1 Introduction

12.2 Language Study

12.3 Business Brief

12.4 Skills

12.5 Discussion

Unit 12 quiz

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