The course focuses on developing your English language knowledge and skills with particular emphasis on business knowledge and contexts. It covers a wide range of business topics, including: brands, business travel, change, organization, advertising, investment, culture, human resources, international market, business ethics, leadership, competition. It provides you with a synergetic learning experience in enhancing the cross-cultural business communication skills.
Unit 1 Brands
1.1 Introduction
1.2 Language Study
1.3 Business Brief
1.4 Skills
1.5 Discussion
Unit 1 quiz
Unit 2 Travel
2.1 Introduction
2.2 Language Study
2.3 Business Brief
2.4 Skills
2.5 Discussion
Unit 2 quiz
Case Study
Unit 3 Change
3.1 Introduction
3.2 Language Study
3.3 Business Breif
3.4 Skills
3.5 Discussion
Unit 3 quiz
Unit 4 Organization
4.1 Introduction
4.2 Language Study
4.3 Business Brief
4.4 Skills
4.5 Discussion
Unit 4 quiz
Unit 5 Advertising
5.1 Introduction
5.2 Language Study
5.3 Business Brief
5.4 skills
5.5 Discussion
Case Study
Unit 5 quiz
Unit 6 Money
6.1 Introduction
6.2 Language Study
6.3 Business Brief
6.4 Skills
6.5 Discussion
Unit 6 quiz
Unit 7 Cultures
7.1 Introduction
7.2 Language Study
7.3 Business Brief
7.4 Skills
7.5 Discussion
Unit 7 quiz
Unit 8 Human Resources
8.1 Introduction
8.2 Language Study
8.3 Business Brief
8.4 Skills
8.5 Discussion
Unit 8 quiz
Unit 9 International Market
9.1 Introduction
9.2 Language Study
9.3 Business Brief
9.4 Skills
9.5 Discussion
Unit 9 quiz
Case Study
Unit 10 Ethics
10.1 Introduction
10.2 Language Study
10.3 Business Brief
10.4 Skills
10.5 Discussion
Unit 10 quiz
Unit 11 Leadership
11.1 Introduction
11.2 Language Study
11.3 Business Brief
11.4 Skills
11.5 Discussion
Unit 11 quiz
Unit 12 Competition
12.1 Introduction
12.2 Language Study
12.3 Business Brief
12.4 Skills
12.5 Discussion
Unit 12 quiz